Online Marketing and E-Commerce Management

Marketing and E-Commerce Management for Global Trade

In the modern export industry, finding buyers no longer requires expensive travel. Instead, success depends on digital visibility. At Sandlya Exim Academy, we specialize in bridging the gap between traditional trade and digital innovation. Therefore, our Marketing & E-Commerce Management course is essential for modern exporters. It focuses specifically on how to sell products across borders using the internet. Consequently, you learn to generate high-quality international leads without leaving your office.

Program Objectives

This course moves beyond basic social media. It focuses on B2B and B2C global trade. By enrolling, you will achieve the following:

To master international B2B portals like Alibaba, Indiamart, and Global Sources.
- To develop skills in cross-border Marketing and E-Commerce Management.
- To train learners in setting up global seller accounts on platforms like Amazon and eBay.
- To build competence in International SEO to rank websites in foreign countries.
- To prepare participants for careers in international business development.

Why Exporters Need Digital Skills

Traditionally, exporters relied on trade fairs. However, these are costly. Today, an importer in the USA searches for suppliers on Google or LinkedIn. If your business is not visible there, you lose the deal. Furthermore, understanding digital trust signals is vital. You must prove your credibility online. Thus, this Marketing and E-Commerce Management training ensures you can verify buyers and secure payments digitally. It transforms a local manufacturer into a global brand.

Key Learning Areas

To ensure you can compete globally, we cover specialized trade topics:

Global Marketplaces: Selling on Amazon Global, Etsy, and Walmart.
B2B Lead Generation: Using LinkedIn to find importers and buying agents.
International SEO: Optimizing your website for keywords in target countries.
Trade Portals: Managing profiles on Alibaba and Federation of Indian Export Organisations (FIEO) portals.
Digital Trust: Building verified supplier profiles and digital catalogs.
Email Marketing: Cold emailing strategies for international business development.

Who Should Enroll

This program is crafted for those looking to expand globally. Specifically, it suits:

Exporters wanting to find buyers without traveling abroad.
Manufacturers looking to sell directly to foreign customers (D2C).
Students aspiring to work as International Marketing Managers.

Career Opportunities

The export sector is digitizing rapidly. Graduates of our Marketing and E-Commerce Management program can pursue high-paying roles. These include: