Program in Online Marketing & E-Commerce Management
Overview
The Online Marketing & E-Commerce Management course provides a comprehensive understanding of digital marketing strategies and online business operations. It helps learners master the tools and techniques required to build, manage, and grow an e-commerce business in today’s competitive digital marketplace.
Program Objectives
To provide knowledge of online marketing channels, tools, and platforms.
To develop skills in website management, social media marketing, and search engine optimization.
To train learners in planning, launching, and operating successful e-commerce ventures.
To build competence in digital advertising, analytics, and customer relationship management.
To prepare participants for careers in online business development and digital marketing.
Key Learning Areas
Fundamentals of Digital Marketing and E-Commerce
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Social Media Marketing and Online Branding
E-Commerce Platform Management (Shopify, WooCommerce, etc.)
Digital Advertising and Analytics
Customer Engagement and Retention Strategies
Who Should Enroll
Students aspiring for careers in digital marketing or online business management.
Entrepreneurs planning to start or grow their e-commerce ventures.
Professionals seeking to enhance their marketing, sales, or business development skills.
Career Opportunities
Digital Marketing Executive / Strategist
E-Commerce Manager / Online Store Administrator
Social Media Manager / Content Marketing Specialist
SEO & SEM Analyst
Entrepreneur in Online Business or Digital Services